Getting More Clicks

The goal of your affiliate program is to make you money.  Your commissions are earned when a visitor clicks your link/banner, comes to Brickel's Racing Collectibles, and makes a purchase.  Getting more clicks on your link/banner is important to you, and requires some marketing on your part for a higher success rate.  So how do you do it?

There are several ways to improve the likelihood of someone clicking your links and banners:

1. Make your link/banner prominent 
   Visitors spend the most time on the top of your page.  The top of your webpage is also the area people scan upon entering your site.  Typically, when a visitor enters your page, they quickly scan through the content until they settle onto a destination (ie., the search bar, an article, etc.).  If your link/banner is at the top, it has a better chance of being seen.
    

2. If you're using text links, choose your words wisely
   Words are your selling tools.  If your link only says Brickel's Racing Collectibles, it's not doing much to generate traffic.  Perhaps something like this would work better for your visitors:
   
   Brickel's Racing Collectibles - One of the largest online retailers of NASCAR merchandise.
   
   Or, you can do something more contextual.  You can slip links into your articles or posts:
   
   "...NASCAR driver Dale Earnhardt Jr is driving a new paint scheme on August 19th celebrating the 50th anniversary of the '57 Chevy, along with other..."
   
   This contextual technique is very common in blogs.  There are countless creative ways you can employ your Affiliate links directly into your site's content. 
   
   Related keywords in your link text is not only helpful to your visitors, but is also very important for search engines.  Search engines like links when they're mentioning the things they're linking to.  This helps their algorithms determine relevancy.  Having strong text links may help your search rankings!  Better search rankings means more visitors.
    

3. If you're using banners, make them stand-out visually
   We offer you banners to use on your site, but if they do not match your website's look and feel, you are welcomed to create your own.  Banners that perform well are clean and direct - much like small magazine advertisements.  It is important to show your visitors that Brickel's has things they can identify with. 
   
   In some cases, it may be a good idea to post specific banners for different product types.  For example, perhaps put a DIECAST banner (that points to our diecast section) on a page talking about the NASCAR stock cars.  Then, put a TRACK SCANNERS banner (pointing to our group of track scanners) on a page talking about the race tracks. 
    

4. Our Highly Recommended Method - mix text and banners
   Combining well-placed keyword text links and banners is the best of both worlds.  For example:
   
   
   NASCAR Apparel, NASCAR Diecast, NASCAR Novelties, and much more!

People who do not succeed with affiliate programs are people who do not promote their affiliate ads and links.  But being an 'affiliate marketer' is an extremely popular and sound way to make extra money on the web.  If you have questions, email us.